In a retail outlet, lighting not only make the products easier to see – it is also a marketing tool. Whether for general visibility or highlighting, light must serve the retailer’s objective and ensure the comfort of the customer.
In an environment that has become fiercely competitive, the ambience of commercial areas has become a key factor that can influence customers’ perception of goods and so induce buying. Besides showing goods to their best advantage, lighting helps to animate the sales area and create a new experience that entices customers to make purchases.
In addition, the place taken by lighting in retailers’ operating costs (up to 60% of the electricity consumed) now favours a trend towards more energy-efficient solutions. While reducing energy consumption, LED technology offers a solution that responds particularly well to the requirements of commercial lighting: no harm to merchandise (no UV or IR radiated), ranging colour temperatures, and flexibility in the design and use of appliances.